KP Snacks has announced an exciting £45,000 retailer incentive for its iconic Heritage brands portfolio. Running until 13 October, the giveaway offers retailers the chance to win one of 90 £500 cash prizes by purchasing cases of Discos, Space Raiders, Nik Naks, Roysters and Wheat Crunchies.
The incentive showcases KP Snacks’ classic Heritage range and the critical role it plays within bagged snacks as “a staple of convenience and impulse,” it says. The supplier will also distribute new POS kits to drive standout of Heritage brands in-store and help increase sales.
Featuring the strapline Extra Taste, Extra Fun and Extra Sales line, the new POS will include vibrant dump bins, shelf wobblers and shelf strips to help retailers deliver stronger customer visibility to drive sales growth.
Pauline Warren, Heritage portfolio manager at KP Snacks, said: “Our Heritage range delivers great value to shoppers through unique and flavourful brands that consumers trust and love. We’re delighted to spotlight this vital range which continues to perform extremely well within the convenience channel, contributing to the growth of the bagged snacks segment.
“By leveraging familiar brands which deliver Everyday Value and strong consumer appeal, retailers can boost their sales. With our new Heritage sales incentive we are engaging our retailer partners with the right activities and resources to help them win in bagged snacks.”
To be in with a chance to win, retailers need to purchase four cases across KP Snacks’ leading everyday value brands. To be entered into the prize draw, they need to be registered to a participating wholesaler such as Bestway, Sugro, Vending, Unitas, Avansa, Costcutter or Booker Group.
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