KP Snacks has today announced the launch of its upcoming Bank of McCoy’s on-pack promotion, featuring massive cash and stock prizes for both consumers and retailers.
Running across McCoy’s pricemarked packs (PMP) and Grab Bag formats, the brand Bank of McCoy’s gives consumers the chance to unlock a £100k prize vault to win instant cash prizes of up to £1,000 or free crisps.
To enter, shoppers simply need to scan the QR code and input a code. The on-pack promotion combines a straightforward instant win mechanic to drive brand engagement and sales.
Running from 20 January to 13 April, the incentive also offers retailers the opportunity to win their share of a £50k retailer-specific prize vault. The promotion is running across all McCoy’s PMP cases, with a similar scan-to-win mechanic enabling retailers to access cash and stock prizes.
To help retailers boost impulse sales and drive awareness of the promotion, KP Snacks will also distribute engaging, themed POS kits including dump bins, FSDUs, floor vinyls and shelf wobblers. This will strengthen the standout of the portfolio and on-pack promotion in-store, creating additional excitement through enhanced visibility.
Stuart Graham, head of convenience and impulse at KP Snacks, said: “We’re excited to be getting 2025 off to a strong start with one of our biggest on-pack promotions to date. The Bank of McCoy’s effectively engages our consumers and retail partners, and we’ve made it easier than ever for retailers to get involved by simply scanning the QR code on product cases.”
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