Lambrini is in the festive spirit with its limited-edition trio of winter wraps.

The brand has created a seasonally-themed sleeve featuring Christmas decorations, including snowflakes, cherries, bow and ribbons. The new design aims to create differentiated shelf presence, giving retailers the opportunity to drive sales.

Adding the finishing touch, the new-look bottles are also adorned with a blank gift tag incorporated into the packaging design, offering consumers the opportunity to create personalised messages to offer as gifts.

The all new packaging, which will be rolled out from November, is available across the 1.5L and 75cl Original, 75cl Strawberry and 75cl Cherry variants.

The latest seasonal SKU will be available throughout the impulse channel – including Bargain Booze, Bestway, Blakemore, Palmer & Harvey, Spar, Today’s Group Nisaway and Iceland. On sale while stocks last.

Andrew Turner, wine director at Halewood Wines & Spirits, commented: “Lambrini’s new limited-edition packaging will improve on-shelf visibility, to encourage purchase intent and attract both loyal fans and new customers to the brand in the run up to the key gifting season.

“The new design is a great way of communicating the brand’s credentials at the point of purchase and really reinforces its positioning to add sparkle to social occasions by using eye-catching, decorative and personalised packaging design techniques, which are perfect for the party season!”

The limited-edition design will be part of wider PR and social media activity for Lambrini to drive brand engagement and trial over the festive period.