Limited edition Gold Leaf papers launched by Imperial Tobacco

Imperial Tobacco has announced the launch of a new range of limited edition papers in Gold Leaf pouches.

Launching in July, the new collection of limited-edition papers will be available in Gold Leaf 30g and 50g pouches until the end of September, and priced at £14.60 and £24 respectively.

There will be a series of four distinctive designs which will be rotated throughout the launch period and the Gold Leaf trade outer will also feature a new look including an on-pack flash promoting the limited edition papers to drive further awareness.

Tom Gully, head of consumer marketing UK&I at Imperial Tobacco, said: “As the cost of living crisis takes hold of households nationwide, the Economy price sector is the driving force behind sales within the Roll Your Own (RYO) category, accounting for 56% share of sales and growing at 5% YOY. Offering top quality products at affordable prices that allows retailers to cater for their customers’ needs remains a priority for our business. Through this latest launch, we’re providing the same great value and high quality Gold Leaf blend, with the addition of these engaging new limited edition designs.

“In recent years, we’ve found these limited edition papers have become highly sought after as collectables by RYO customers, so we’d recommend retailers stock up on the new limited edition Gold Leaf pouches as soon as they launch to take advantage of the additional sales while stocks last.”