Love Drinks has introduced Karisimbi Rum to its portfolio.
The British-made artisan range includes the Karisimbi White Rum, Karisimbi Spiced Rum and Karisimbi Golden Rum.
The brand takes its name from Mount Karisimbi, which is on the border of Rwanda and the Democratic Republic of Congo - the highest volcanic peak in the Virunga National Park, and home to endangered mountain gorillas.
With sustainability at the heart of the brand, 10% of bottle profits from every bottle sold is donated to the Gorilla Organization.
All three SKUs have RSPs of £35.89 and are available in 70cl bottles made from 100% recycled glass.
Samantha Burke managing director of Love Drinks commented: “We’ve long admired the Gorilla mantra, products and people so we’re delighted to be partnering with them to drive Karisimbi distribution, awareness and all-round growth. When it comes to taste and visual appeal, the brand oozes quality and with a growing number of UK consumers searching out unique, ethically crafted British spirits, especially rums, we believe the brand has an exciting future ahead of it.”
Nick Masters managing director of Gorilla Spirits commented: “We believe our Karisimbi brand has the potential to captivate the UK’s growing number of rum drinkers with its exceptional quality and unique flavour profiles so we’re thrilled to be partnering with Love Drinks for the next step of the brand’s journey.”
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