Magnum launches new caramel variant

Magnum has expanded its in-home core range to include a Magnum Caramel variant.

Available to retailers now for in-home only, Magnum Caramel features vanilla ice cream with a sea salt caramel swirl and is covered in cracking magnum milk. The new variant comes in a four multipack, priced at £3.35 rrp and is available in retail cases of 10.

Nicola Rolfe, brand manager for Magnum at Unilever UK, said: “The new Caramel variant promises the same taste credentials as the rest of our range, appealing to existing Magnum fans who want to try a new product, while attracting incremental consumers through a tried and tested flavour profile.”