Following a host of new launches for the company this summer, Mars Wrigley Confectionery is launching Snickers Crisp into the UK convenience channel.
Available to convenience retailers now in singles (rrp 61p), trios (rrp 78p) and 4-packs (rrp £1.31), the crispy chocolate bar is made with peanuts, puffed rice and caramel.
The product is coated in chocolate, contains 97 calories and comes in blue packaging to ensure the bar stands out from the original Snickers range.
The launch will be supported by a £1.2m digital and social media campaign.
