Mars Wrigley adds Apple and Blueberry to Extra range

Mars Wrigley has added two new flavours to its Extra range.

Apple and Blueberry are now available in grocery and impulse across the UK in single formats (rrp: £0.47) and multipacks (rrp: £1.00).

Sasha Storey, senior brand manager of Extra at Mars Wrigley, said: “Following the successful launch of Extra Refreshers, we are excited to add to our fruity flavour range with Apple and Blueberry. These two popular flavours are set to continue to grow gum penetration in the UK by recruiting new consumers to the segment. We will be supporting retail partners with colourful POS to drive awareness and trial of Apple and Blueberry.”