Mars Wrigley has launched Sugar Free EXTRA Refreshers Strawberry Lemon.
The fruity gum will be available in stores nationwide from early summer with an RRP of £0.65 for a single pack and £2.75 for a bottle.
The new flavour is based on key consumer insights that show strawberry is the most popular flavour within fruity confectionery, accounting for four out of five fruit NPD.
Hannah Lee, senior brand manager, EXTRA, said: “New shoppers account for more than 80% of fruit gum growth and at present, fruit gum is growing faster than mint, with 23% growth year on year. The launch of Strawberry Lemon Refreshers is a response to this rapid growth, combining two flavour favourites for a taste of something new.
“Innovation is key as we continue to lead the way in the category as the UK’s #1 gum brand, worth £201m CSV. Given the number one reason for purchasing fruit gum is for ‘fun’, this mouth-watering flavour combination is bound to attract new consumers to the EXTRA experience.”
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