Pladis is adding a second variant to its popular McVitie’s Gold Billions range – McVitie’s Gold Billions Chocolate & Hazelnut.
Available as an Impulse channel exclusive for six months from this month, the launch builds on the phenomenal success of multi-award-winning McVitie’s Gold Billions. “It’s the number one on-the-go Sweet Biscuit in Impulse,” explains Olivia Haley, brand manager for chocolate biscuit bars and commercial brands at Pladis UK&I. “We know consumers are increasingly looking for an indulgent treat in on-the-go snacking, and our brand and range strategy is centred around indulgence.
“The single bar format lends itself to the on-the-go nature of the Impulse channel, and retailers have been hugely supportive of the new brand launch.”
The McVitie’s Gold Billions core range is being supported with a social and PR campaign in February and March, a first for the brand, as well as instore point-of-sale activation. The RRP is 89p, with a pricemarked pack at 79p.
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