Mermaid Gin launches RTD format

Mermaid Gin has launched its first-ever RTD – a blend of its signature award-winning gin paired with Indian light tonic.

The 250ml can has an 6% ABV and is priced £2.90 RRP. The can is printed and plastic-free, plus 100% recyclable. Orders are despatched to trade customers in plastic-free packaging, while the brand remains emphatically Net Zero. It is available via Enotria, Tolchards and Nectar.

Co-founder of the Isle of Wight Distillery Xavier Baker said: “After a brilliant response to the launch of the Mermaid brand and with people staying closer to home, enjoying staycations and local events, we decided now was the time to broaden Mermaid’s reach. As with any RTD, this is perfect for those social, out-of-home, moments – not just picnics and BBQs, but it’s also the perfect sundowner for beach or boat trips!”