Mini Babybel is launching a new festive wrapper for its 12-pack cheese snacks, ahead of Christmas.

Bel UK is bringing back twelve entertaining winter characters. Each Mini Babybel will have its own ‘personality’ and wintery style this festive season, including ‘the ice-skater’ and ‘the chilly’. 

The three Mini Babybel Christmas formats will be available from the 21 November 2016 until the first week of January 2017. Mini Babybel comes in a net of six (RRP £1.85), net of nine (RRP £2.45) and a net of 12 (RRP £3.15). 

Chloé Féminier, head of insight and planning at Bel UK, said: ”Mini Babybel’s themed packaging helps retailers enter into the Christmas season and encourages that all-important engagement from consumers. Mini Babybel is dedicated to bringing fun and enjoyment to every snacking occasion and the visually impactful winter themed packaging will be launched at a time when consumers are excited by brands who choose to engage the festive spirit.”