Coca-Cola Europacific Partners (CCEP) has expanded its Monster Energy range with a new zero sugar peach flavoured variant - Monster Ultra Peachy Keen.
Monster Ultra Peachy Keen will be available in 500ml plain or price-marked single cans and four can multipacks which are non-price-marked. Convenience retailers can request POS materials via My.CCEP.com from the end of September.
Peachy Keen joins the seven strong Monster Ultra range which includes Ultra White, Ultra Fiesta, Ultra Gold, Ultra Rosa, Ultra Watermelon, Ultra Paradise and Ultra Black.
Associate director of commercial development at CCEP GB Pippa Foster, said: “Energy drinks remain the no.1 deliverer of value growth in soft drinks, worth more than £1.8bn to retailers and growing in both volume and value in GB And much of this is down to diversification and innovation, led by Monster.
“More than 55% of category innovation sales over the last year have come from Monster’s great tasting NPD– and we’re confident that Ultra Peachy Keen will build on this success. In fact, Monster Ultra Peachy Keen in the US has already become the no.3 SKU in the Ultra line-up. This new launch will tap into demand for zero sugar and flavoured energy drinks so we’d recommend that retailers get stocked up.”
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