Coca-Cola Europacific Partners (CCEP) has announced the latest addition to its zero-sugar Monster Ultra range with a new strawberry flavoured variant, Monster Ultra Strawberry Dreams.
Rolling out from September, the new variant boasts a strawberry flavour that perfectly balances sweetness and tartness, giving consumers a delicious, refreshing energy boost with no calories and no sugar.
It will be available in 500ml plain or price-marked single cans (and four can multipacks which are non-price-marked).
The strawberry-inspired creamy pink can design has been designed to help “deliver maximum impact on shelf to help drive sales”.
In a recent Monster customer survey, 55% of respondents said strawberry is the no.1 flavour innovation they’d like to see.
Monster said its innovation is key to its growth strategy and it has helped the brand become the fastest growing major energy brand in GB, according to NielsenIQ.
Helen Kerr associate director of portfolio development at CCEP GB said: “Energy drinks are adding more value to the soft drinks category than any other segment. And much of this is down to diversification and innovation, led by Monster, which contributed more than half of NPD value sales over the last year. It’s a massive opportunity for retailers and there’s still room for significant growth.
“We’re confident that Monster Ultra Strawberry Dreams will build on this success. This new launch will tap into demand for the strawberry flavour and zero sugar energy drinks with the renowned Monster energy kick, so we’d recommend that retailers get stocked up.”
Convenience retailers can request Monster Ultra Strawberry Dreams POS materials and download digital assets via My.CCEP.com to help bring the launch to life in-store and online.
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