Marking the chocolate brand’s first launch in the bottled milk drinks category in the UK, Müller Yogurt & Desserts has revealed two Cadbury milkshakes with a three month shelf life.
With the flavoured milk category growing +4% YoY (Nielsen), the business is targeting category growth by continuing to expand and optimise its portfolio of products.
Available from March, Cadbury Creamy Chocolate Milkshake and Cadbury Creamy Chocolate Caramel Flavour Milkshake come in 250ml bottles with an RRP of £2.
The launch will be supported by out of home marketing and PR, with a wider multimedia campaign rolling out later in the year.
Justin Cook, CEO at Müller Yogurt & Desserts and Nikhilesh Brahma, VP Global Licensing at Mondelēz said:
“We’re thrilled to be part of this exciting collaboration that brings together the classic, creamy taste of Cadbury with our commitment to crafting irresistible treats. We’ve taken the iconic taste of Cadbury and transformed it into a luscious, smooth milkshake that sets a new standard for indulgence within milkshakes.”
Müller UK & Ireland produces chilled desserts and milkshakes under licence from Mondelēz International.
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