Ferrero has launched a £1.8m campaign for its Nutella brand to highlight it as a breakfast product.
The #betterwithnutella campaign runs throughout October and features TV, VOD, radio, digital and in-store activity.
The brand is also giving five retailers the chance to win a case of Nutella and a personalised jar with the store name on it when they tweet a photo of themselves with their Nutella displays to @FerreroRetailer with the #betterwithnutella hashtag.
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