New Fingers Crossed promotion unveiled by Cadbury Dairy Milk Fingers

Cadbury Dairy Milk Fingers is giving shoppers the chance to win £20,000 through its latest on-pack promotion.

The Cadbury Dairy Milk Fingers Crossed promotion, which is on participating packs now, will offer shoppers the chance to win one of hundreds of cash prizes ranging from £50 right up to 3 x top prizes of £20,000. To win, shoppers simply need to pick up any promotional “Fingers Crossed” pack of Cadbury Dairy Milk Fingers, find one of 200 ‘crossed fingers’ inside, and potentially celebrate a big cash prize.

The Cadbury Fingers Crossed competition will be signposted clearly on all participating packs - Cadbury Dairy Milk Fingers 114g, Cadbury Bournville Fingers 114g, Cadbury Dairy Milk Orange Fingers 114g, Cadbury White Fingers 114g and Cadbury Dairy Milk Fingers Family Pack 189g. The competition will be supported with in-store materials including POS materials as well as OOH advertising.