Pernod Ricard UK has launched a new look and taste for Havana Club Añejo Especial.
The new bottles will be available from February 23 across grocery, wholesale and impulse channels with an rrp of £20.35.
The new recipe aims to be sweeter and smoother, whilst still containing 40% ABV. The packaging now features new elements to highlight the craftsmanship of Havana Club.
The launch will be supported by in-store activation and a neck-collar that will provide shoppers with product information and an ideal serving suggestion.
Adam Boita, head of marketing for Pernod Ricard UK said: “With this new recipe and premium look, we are confident that Havana Club Añejo Especial will satisfy demand from sociable young adults seeking a sweeter taste profile but for whom authenticity and high quality are equally important purchasing cues.”
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