Copella has unveiled a new look and feel, designed to appeal to a younger audience. The new look features the apple icon, along with a refreshed Copella logo, represents a consistent look and feel for the brand across the portfolio. The new pack designs will play out across the entire flavour range, with all SKUs individualised with artwork denoting the fruits that go into each bottle.
Jessica Perry, senior brand manager at Copella, said: “Copella has been proudly pressing juices that are full of apple-y goodness for well over 50 years. Whilst we know that consumers are watching what they spend, they still enjoy choosing brands made from high quality ingredients that have been expertly crafted and taste delicious. This new look focuses on the green apple icon putting our expertise and quality ingredients at the core of what we do: tasting good, doing good and making you feel good.”
No comments yet