Coca-Cola European Partners (CCEP) has launched a nationwide sampling campaign to drive consumer trial.

The campaign will distribute samples of Coca-Cola Zero Sugar to households, offices, regional train stations, tube stations and shopping centres across Great Britain throughout the summer. Samples will also be accompanied by a voucher for a follow up free bottle of Coca-Cola Zero Sugar.

The activity is designed to help support retailer sales of zero sugar soft drinks, and follows the £14.5million marketing investment made in 2016 to launch Coca-Cola Zero Sugar in GB.

Simon Harrison, operational marketing director GB at CCEP, said: “Coca-Cola Zero Sugar is a driving force in the cola category. We are winning consumer preference and the brand is growing share as a result. Our strategy to encourage more consumers to trial our great tasting, zero sugar variant is building a loyal fan base for the variant which is almost a year old.

“Our summer sampling activation will build on the impressive success Coca-Cola Zero Sugar has enjoyed to date, while further helping to drive retailer sales.”