New Pedigree Dentastix Chewy Chunx launched by Mars Petcare

Designed to give pet owners more opportunity to build oral care into their dogs’ routines, the bitesize format range comes in four variants, all with an rrp of £1.65. The products contain less than 3% fat, with 15kcal per treat and no artificial flavours or added sugars, and have the added benefit of being able to prevent plaque build-up.

Arthur Renault, marketing portfolio director at Mars Petcare, said: “Over the last 12 weeks, as inevitably owners have spent more time at home with their dogs, we have seen Pedigree Dentastix grow +10.3% versus this time last year. This is a trend we hope to see continue and that represents a fantastic opportunity for retailers to capitalise on demand by adding exciting new products to the much loved Dentastix range.”