New seasonal sharing Flipz packs launched

Snacking company pladis has launched new seasonal sharing packs for Flipz.

Available in the brand’s bestselling Milk Chocolate and White Fudge variants, the pretzels will be taking on a new festive form, with the addition of Christmas-themed shaped pretzels in every pack.

Flipz Christmas sharing packs are available now in a 160g pack format at an RRP of £2.00. Packaging will be recyclable through pladis’ partnership with Terracycle.

“Christmas provides us with an opportunity to boost sales across all sharing formats as sharing snacks are so instrumental to the season,” said Jonathan Bull, Head of McVitie’s Commercial & Seasonal Brands at pladis UK&I. “We expect this to ring particularly true this year, as more households spend time at home over the festive period. We’ve increased the size of our classic Flipz bags, plus added a ‘More To Share’ flash to drive visibility and strengthen appeal among these shoppers.”