Westons Cider has announced an on-pack promotion for its Stowford Press range across the off-trade.
Rolling out from August, the ‘Stowford Press Big Night In’ competition will run until March 2024 across Stowford Press Apple Cider ten and four-packs, as well as the new Stowford Press Low Alcohol cans offering retailers an extended window to boost sales. Valued at £2,000, the winning prize includes everything for a celebratory night in with friends, all accompanied by Stowford Press.
The grand prize includes a Smart TV, Speaker Bar, PS5 Console and game, Wireless Speaker, £250 supermarket or takeaway voucher, a 12-month TV streaming subscription along with branded pint glasses to accompany a pack of refreshing Stowford Press cider.
Consumers will also have ten extra chances to win a supermarket or takeaway voucher worth £100 to enjoy along with a Stowford Press cider during the promotional period.
To further support the campaign, Westons Cider is also running an extensive OOH campaign across 695 sites close to key retailers from the end of August.
“Stowford Press is seeing phenomenal success and is now worth over £110M across the on and off trade in the UK. This competition offers retailers a fantastic opportunity to make the most of consumer excitement as cider season extends its charm beyond the summer months,” said Sally McKinnon, head of marketing at Westons Cider.
“Our classic apple cider has long been a favourite amongst consumers, while our low alcohol cans launched earlier this year and are already proving popular. As the nights draw in, many shoppers will look forward to hosting evenings packed with entertainment and fun with friends and family – accompanied by a healthy dose of competition and, of course, toasting with their favourite cider.”
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