Coca-Cola Europacific Partners (CCEP) is targeting the lunchtime occasion with Oasis Zero Exotic Fruits.
An HFSS-compliant blend of mango and passionfruit flavours with no calories and no sugar, the drink comes in 500ml recycled plastic bottles (excluding caps and labels) which are also 100% recyclable.
The launch will be supported by the return of the brand’s successful summer marketing campaign, including social media, OOH advertising and experiential with a focus on young adults in urban centres looking for refreshment on the go and to accompany their lunch.
Worth £94m and outperforming the segment two-fold in value terms (Nielsen), Oasis has sold 39 million litres in the last year – nearly 10 million more than its nearest branded competitor (Nielsen).
Martin Attock, vice president of commercial development at CCEP GB, said: “The new variant performed well in taste tests, with 76% of survey participants saying they intend to grab a bottle of Oasis Exotic Fruits when it hits the shelves (MMR).
“We’re confident the launch – and summer marketing campaign – will help keep the brand front of mind with consumers on their lunchtime shopping mission, giving them even more choice alongside our popular Summer Fruits, Citrus Punch and Blackcurrant Apple variants.”
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