To celebrate its collaboration with Pac-Man, Oreo has released six Oreo Pac-Man Special Edition cookies, complete with special-edition packaging.
Consumers can scan each Oreo to unlock exclusive gaming experiences or enter the barcode from any participating pack to be in with a chance of winning prizes.
Consumers can also win prizes through social media by #ChasingPlayfulness with their Oreo x Pac-Man Special Edition cookies, including a Playable Mini Oreo Pac-Man arcade, a money-can’t-buy Oreo Pac-Man arcade cabinet, and even a once-in-a-lifetime holiday to Japan, to spend a week in the home of Pac-Man with a visit to Bandai Namco’s new gaming centre.
Marketing director of Europe at Oreo Perrine Pierrard-Willaey said: “At Oreo we’re always looking for new ways to add a twist to the way we snack and play, which is why we’re launching the latest in a line of ground-breaking partnerships, which has previously seen us collab with world-renowned brands like Xbox and Batman. We hope this activity helps cookie and gaming fans to chase playfulness as they take part in this nostalgic gaming experience.”
“Oreo and Pac-Man are renowned for their commitment to playfulness, which makes it a seamless collaboration”, said Aadil Tayouga, licensing & business strategy director at Bandai Namco Europe. “Both brands appeal to all generations and we can’t wait to see families and friends coming together to enjoy Oreo cookies while playing Pac-Man games for fun and bonding moments.”
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