OXO is on screens with a new TVC as part of a £2.7 million media investment behind its new range of Oxo Stock Pots.
Running from this autumn to February 2025, the ‘Made with OXO, Made with Love’ creative is at the heart of its latest campaign.
The new advert aims to resonate with both loyal OXO fans and new consumers who are looking for inspiration for simple, effective ways to make flavourful dishes throughout the week that they can enjoy with their loved ones.
As part of the campaign, the brand is also giving consumers the opportunity to share the love through an on-pack promotion (running until 30th April 2025), offering prizes such as spa days, cinema tickets and OXO gift boxes to enjoy with loved ones.
Mark Alldred marketing director for flavourings & seasonings at Premier Foods said: “Now that we’re going into the autumn and winter months, a key moment for the stock category, there really was no better time to debut our new creative. We want to remind consumers of the importance of bringing the family together over mealtimes and how they can make these moments even more special and importantly, tasty.
“We want to support retailers during this peak moment for the category and make sure that OXO is top of mind for shoppers when they are in store. With this significant brand investment, we estimate that we will reach 71% of UK adults 6.4 times on average across TV and YouTube, meaning that 38 million people will see the advert and feel inspired to stock up on OXO Stock Pots for their next meal.”
No comments yet