Glen’s Vodka has refreshed its packaging across its entire range.
The update looks to create “fresh relevance with both loyal consumers and those new to the brand”. Designed by Glasgow agency Thirst Craft, the new look, highlights the brand’s heritage, featuring a new shield logo and detailed illustrations.
Glen’s 70cl & 1-litre packs featuring the new branding will begin to appear on shelves nationwide this week, with its wider product range – including its 20cl & 35cl bottlings - following suit over the coming months.
John Grieveson, chief marketing officer of Glen’s Vodka owner Loch Lomond Group, said: “We expect to see a continued increase in demand for brands that can offer quality at affordable prices and so we felt it was the perfect opportunity for us to refresh our branding to help ensure our packaging matches our product offering.
“A bolder brand with better standout gives us the opportunity to create greater product recognition and generate more colourful communication off pack with a wider consumer base, especially with new product development in the pipeline.”
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