The £102m hot snacking market is set to grow with the launch of a new addition to the Ugo’s Deli Café range. Produced by Kepak Convenience Foods, the four cheese & sweet red onion chutney panini is the first vegetarian SKU in the range. Ugo’s Deli Café is being backed by a £1.6m marketing spend in 2008, led by a national press ad campaign targeting women aged 25-45. Marketing also includes sampling, price promotions and online activity which enables consumers to download money-off coupons.

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