Parfetts has launched an exclusive Go Local cooking sauce range designed to provide retailers with excellent margins while delivering unbeatable value to consumers.
The four-flavour range spans Jalfrezi, Tikka Masala, Tomato & Basil and Tomato & Chilli, all priced at £1.49 per 350g jar. The range is designed to offer consumers value for money, while retailers benefit from a 33% margin.
The Go Local cooking sauces are available in pricemarked packs, helping retailers build consumer trust and drive sales. Retailers can purchase the Go Local cooking sauce range at £5.99 for a case of six, helping to provide affordable meal solutions to their customers. The launch marks a new addition to Parfetts’ growing own label range, which is expected to expand to over 200 lines by the end of 2024.
Gurms Athwal, trading director at Parfetts, said: “The sauce range not only gives consumers excellent value with pricemarked packs, but also delivers outstanding margins for our retailers. We’re focused on supporting our retailers by offering products that help them compete effectively in the marketplace.”
No comments yet