Fruit-flavoured spring water brand Perfectly Clear has introduced a new range of sugar-free children’s drinks designed to encourage little ones to get more vitamins into their diet and drink more water.
Launching in two flavours ‘Orange & Mango’ and ‘Blackcurrant’, Dino Water is sugar-free and contains multi-vitamins.
It is available in packs of four 330ml 100% recyclable PET bottles at an RRP of £2 per pack.
According to the British Nutrition Foundation, children should aim to drink between six and eight glasses of fluid per day, increasing with warmer weather in the summer months.
Dino Water joins Perfectly Clear’s growing bottled water portfolio including ‘Still’ ‘Sparkling’ and ‘Kids’ ranges, all offering “maximum fruity flavour without the sugar”.
It is produced by soft drinks manufacturer, Clearly Drinks Limited, and it is created using locally sourced spring water, drawn directly from the two boreholes at the entrance to the Clearly Drinks site and filtered through the limestone rock of the Northumbrian Cheviots.
Mark Robinson marketing manager for Clearly Drinks said: “Every parent knows how difficult it can be to ensure their child is staying hydrated and consuming enough water. Children are often too busy exploring the world around them to stop and rehydrate. This is why we wanted to create our new Dino Water range for families. Dino Water is bursting with sugar-free flavour, has all the health benefits of water, plus extra multi-vitamins, and two eye-catching dinosaur characters on the bottles that will help motivate little ones to drink.”
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