Pladis adds British Icons to McVitie’s range

Pladis had added four new flavours to its bestselling McVitie’s Milk Chocolate Digestives and McVitie’s Milk Chocolate Hobnobs brands, under a new limited-edition range: McVitie’s British Icons.

Available in convenience in January 2021, McVitie’s Milk Chocolate Digestives will see the addition of Strawberry Cheesecake and Lemon Drizzle flavours, while McVitie’s Milk Chocolate Hobnobs will add Chocolate Brownie and Sticky Toffee Pudding flavours, all with an rrp of £1.59.

“McVitie’s Chocolate Digestives and McVitie’s Chocolate Hobnobs are two of our star performers – and you’d be hard-pushed to find a UK shopper who’s never tried one of these iconic biscuits,” said brand director for McVitie’s at pladis UK&I Emma Stowers. “During 2020 these brands proved more popular than ever, as shoppers enjoyed many more ‘hot drink moments’ at home. In fact, sales for the two brands grew by 35% between March and September.

“Now, we’re adding brand-new flavours to these shopper favourites, and the on-trend, treaty flavour combinations – will further build on the on the success of our established McVitie’s range – helping the brand appeal to even more shoppers.”