Pladis expands non-HFSS range with McVitie’s Digestives Wholesense

Pladis has launched McVitie’s Digestives Wholesense – a lighter version of the brand’s McVitie’s Digestives.

Exempt from the government’s upcoming HFSS restrictions, McVitie’s Digestives Wholesense contain 30% less sugar and 50% more fibre than the average digestive biscuit.

This is the second launch in McVitie’s ‘lighter’ range, which debuted with McVitie’s Rich Tea Delights earlier this year.

McVitie’s Digestives Wholesense are available in 300g packs (RRP: £1.59).

“Our mission to help shoppers enjoy our portfolio of products as part of a balanced diet is already well underway,” said David Titman, marketing director – McVitie’s at pladis UK&I. “In 2020, we reduced sugar in nine of our bestselling biscuits – and took this a step further earlier this year with the launch of McVitie’s Rich Tea Delights.”