Play detective with Cadbury Mystery Bars

Cadbury has launched a nationwide competition, giving consumers the chance to solve the flavours of two new Mystery Bars.

The brand is giving shoppers the chance to win a mystery prize worth £5,000.

Cadbury Mystery Bars 01 and 02 will be available in 43g single bars and 170g tablets from mid-July and will be available until October. Retailers can visit www.deliciousdisplay.co.uk for more merchandising advice and information on further boosting the chocolate category in their store.

The campaign will engage consumers in solving a delicious mystery and give them the opportunity to enter the competition online: www.mysterybars.cadbury.co.uk (which can also be accessed via a QR code on-pack). The promotion is being supported by a significant consumer campaign including in-store support, digital, out of home, social media, audio and PR.

Pippa Rodgers, brand manager Cadbury Dairy Milk at Mondelēz International, said: “We are incredibly excited to launch this brand-new competition from Cadbury Dairy Milk and challenge the nation to solve the flavours of Cadbury Mystery Bars. We can’t wait to see the public’s reactions and creative guesses as friends and family come together to solve the mystery flavours!”