Plenish’s new ad campaign strips back the packaging to reveal its natural ingredients. Highlighting its best-selling Organic Almond and Oat m*lks - containing just three natural ingredients each - the creative showcases that the range encourages consumers to take a closer look at the ingredients in their food and drink.
Running until 3 November, the campaign will dominate major London stations including Old Street, Angel, Walthamstow Central, and Clapham Common, as well as train stations in London, Bristol, Brighton and Manchester. The campaign is Plenish’s largest marketing investment to date, as part of its strategy to enhance brand awareness and consumer trust.
In addition, the brand recently appointed registered nutritionist and Sunday Times best-selling author, Emily English (pictured), known on social media as Em The Nutritionist, as its Chief Nutrition Officer. She will create content whilst sharing advice and knowledge on the importance of knowing what ingredients are in everyday food and drink.
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