Pom-Bear to return to TV screens this month

KP Snacks’ iconic bear-shaped snack, Pom-Bear, is back on TV this month. With a new media investment, Pom-Bear is to return to TV for six weeks, driving brand awareness.

The engaging ad captures a playful moment between a father and daughter as they enjoy a pack of Pom-Bear, tapping into the brand’s “fun, family-friendly identity and encouraging parents to enjoy lighthearted moments with their children,” KP says.

Featuring the tagline, Put a little Pom in your Day, the creative is designed to boost awareness of the brand which was expanded last year with new Cheese and BBQ flavours. It follows a successful run for the advert at the end of 2024. 

Rachel Horrell, senior brand manager at KP Snacks, says: “We’re thrilled to see the brand returning to TV with an advert that reflects the joy of family snacking occasions, continuing to improve brand awareness. The advert has been really well received by consumers, creating a sense of warmth and happiness which has driven an uplift in sales.”