In a bid to shake up the instant noodles category, Pot Noodle has created a Doner Kebab flavour (rrp 80p).
The Unilever-owned brand asked fans to dream up the next flavour for its core range. Doner Kebab and Mexican Fajitas battled it out online in a fierce social media vote across Facebook, Instagram and Twitter, with nearly 100,000 customers taking part. Doner Kebab reigned victorious, as customers chose a takeaway favourite to be the next big flavour for Pot Noodle.
The Doner Kebab flavour follows the successful Piri-Piri Chicken flavour, launched as a result of direct consumer feedback last year.
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