Premier Foods adds Pan Melts to its Loyd Grossman range

Premier Foods has added a new range of Pan Melts to its existing Loyd Grossman portfolio.

Available now, the Pan Melts have been designed to add vibrant flavours to simple meat and fish dishes. The range consists of four, Italian-inspired new flavours: Wild Mushroom and Creamy Mascarpone; Basil, Crushed Basil, Garlic and Rich Parmesan; Sun Dried Tomato and Rictotta; and Mediterrenean Tomato, Sweet Red Pepper and Smoky Paprika.

Each pack contains two 38g pots, with each melt serving one portion, rrp £1.69. The launch is supported by ATL press and in-store activation.

Yilmaz Erceyes, brand director for Cooking Sauces at Premier Foods, said: “Using our expertise, we are pioneering a completely new platform in the cooking sauces and accompaniments category, with the opportunity to extend the range into many other cuisines and usages in the future.”