Premier Foods is offering independent retailers the chance to win tickets to this summer’s England International cricket matches at The Kia Oval as part of a new partnership deal.
The wholesale channel of Premier Foods has signed an initial one-year partnership with Surrey County Cricket Club and, in association with Bestway and Unitas, is offering convenience retailers a chance to enter a competition to win tickets to watch either England vs Australia or England vs New Zealand.
Independent retailers will need to purchase five or more price-marked pack (PMP) cases of eligible products to enter. These include products from the Batchelors, Bisto, Ambrosia, Sharwood’s & McDougalls/Bero ranges.
Courtney Lewis, customer director for discounters and wholesale at Premier Foods, said: “Knowing how popular cricket is among our independent retailers, this partnership with Surrey Cricket Club is a great opportunity for both us and them! To celebrate the collaboration, we’re pleased to offer customers the chance to win tickets to attend one of two thrilling international games. This is also a great opportunity to maximise summer events and occasions with our brands to help drive further impulse purchases.”
Charlie Buck, commercial director at Surrey Cricket, added “It’s a pleasure to welcome Premier Foods to the Surrey family. We’re looking forward to working with them to deliver an exciting partnership that will offer retailers exciting matchday experiences at The Kia Oval this summer.”
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