Thatchers Cider has launched a price-marked pack for its 4x500ml can format of Thatchers Gold Cider.
Marked at £5.49, the price-marked pack will be available exclusively for the convenience and independent channel.
Jonathan Nixon, commercial director at Thatchers Cider, said: “By stocking the price-marked pack, retailers can communicate value for money to shoppers.
“This new pack for Thatchers Gold – our most popular cider which attracts more shoppers than any other apple cider – means we’re able to further support retailers and help boost sales by adding an extra incentive for shoppers to purchase.”
“We’re committed to supporting our customers with this growth opportunity across the convenience channel.”
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