Princes has extended its canned fruit portfolio and launched a new range of fruit fillings.
The canned fruit range includes mango slices, lychees, gooseberries, rhubarb, raspberries in syrup and raspberries in juice, and rrps start at 99p. The fruit fillings include apple, apple and blackcurrant, blackcurrant, summer fruits, red cherry, black cherry and strawberry, with a rrp of £1.29.
The new ranges will be supported by a £1.6m marketing campaign that focusses on new usage occasions and the key health benefits of the products.
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