The Proper snack brand is aiming to bring new life to the traditionally sweet popcorn category through a flavour-intense savoury range on a moreish, light base. Tangy Chilli is set to bring heat and a zingy tang, while the Smoky & Sweet Paprika adds a warm kick. Finally, the Cracked Black Pepper & Salt variety will deliver a peppery finish with a hint of creaminess.
This launch comes as Proper continues to lead the industry, with +18% growth year-on-year. With the new range, it looks to reinvigorate the snacking category with options that are anything but boring – ensuring that taste always come first.
Proper founder, Cassandra Stavrou, said: “In the US popcorn market, nearly half of sales come from savoury, because people have an abundance of savoury flavours to enjoy - an opportunity only serviced by salted popcorn in the UK. That shows huge untapped potential to grow the snacking category here as a whole.”
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