Pukka is launching a new range of grab and go parcels, inspired by iconic flavours from across the world, in what’s set to be its biggest launch yet.
The launch will be supported by PR, digital and shopper marketing activations, with a brand-new TV and broadcast ad going live at launch. The trio of ‘disruptive world flavours’ are set to banish bland perceptions of savoury pastries, by bringing a fresh offering to the category which delivers on flavour and texture thanks to a carefully curated blend of spices and herbs, driving incremental shoppers – particularly a younger audience.
The flavours of Jamaica, Mexico and India feature in the range, designed to boost category growth by offering the convenience of handheld savoury pastry products that consumers love. But Pukka is taking things a step further, by focusing on bold and punchy flavours, alongside vibrant, eye-catching packaging to bring excitement and freshness to the category.
Isaac Fisher chief executive at Pukka said: “As a British brand catering to a beautifully diverse audience, it’s incredibly important that we’re celebrating as many cultures as possible with our product range. When developing the products, our top priority was coming up with something that tasted great and felt authentic.”
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