Nature Valley cereal bars will be sponsoring the Ramblers' Festival of Winter Walks 2009/2010. Taking place from Boxing Day until January 4, the festival will feature 700 walks around the UK. All participants will have the chance to sample Nature Valley Chewy Trail Mix bars at the events. This sponsorship is part of General Mills' £4m marketing package for Nature Valley.

tel: 01895 201 100

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