Red Bull announces its 2025 Summer Edition as White Peach

Continuing its track record of flavour innovation, Red Bull is introducing its latest Summer Edition White Peach, available across all channels from 2 March.

With each Red Bull Summer Edition helping to add significant growth portfolio, the latest limited edition hopes to continue the trend of introducing new shoppers and incremental value to the category.

Demand for flavoured energy drinks has never been stronger, the supplier says, acting as an entry point to the category making it a key area to driving penetration and recruiting new shoppers. Red Bull’a NPD has been largely incremental, with many of the shoppers that bought into the flavoured Editions range being new to the brand.

Red Bull Summer Edition White Peach will be available in 250ml plain (RRP: £1.70) and £1.65 pricemarked cans, as well as Sugarfree 355ml can (RRP: £2.10) and 250ml can 4-pack (RRP: £5.40).