Rekorderlig has expanded its range with the launch of two new flavours.
Its new Peach-Raspberry and Blackberry Blackcurrant flavours aim to “appeal to a wider range of consumers and tap into more occasions over the summer months when cider is so popular,” said Stuart Ayre marketing controller cider & beverages at Molson Coors Beverage Company.
A survey conducted by Rekorderlig found that 87% of consumers agreed that Rekorderlig Peach-Raspberry has both strong appeal and likeability.
While its Blackberry Blackcurrant flavour has been introduced to help diversify its current cider offering.
Both flavours are launching at a 3.4% ABV, hoping to offer more range choice following consumer and market trends.
The new variants are available in 500ml bottles and Peach Raspberry will also be available in 10x 330ml can-packs.
A survey conducted by Rekorderlig found that 87% of consumers agreed that Rekorderlig Peach-Raspberry has both strong appeal and likeability.
Stuart added: ”Peach in particular is a rapidly-growing flavour trend that’s becoming hugely popular across food and drink, but doesn’t have as much of a presence in fruit cider yet. Our new launch featuring a first of its kind flavour combination will help consumers enjoy this new trend as the warmer weather approaches. Meanwhile Blackberry Blackcurrant will be a big boost to the dark fruit category – which is a popular choice all year round – offering shoppers a more premium variety of this classic favourite.”
The launch is being supported by a six-figure summer investment in a wide-scale media campaign across major media channels.
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