Swedish premium fruit cider brand Rekorderlig is returning to screens this summer with a new campaign called ‘Be a Little Fruktig’.
Launching in June, ‘Be A Little Fruktig’ will run throughout the summer across video on demand, out of home, social media and YouTube, reaching a total of 42 million UK adults. Rekorderlig will also be supporting off trade customers with out of home content in proximity to stores and outlets, and an in-store POS under the tag line ‘Discover Your Flavour’ across the summer period to encourage flavour consideration at point of purchase through a vote to win experience.
Karen Albert, brand director for premium brands at Molson Coors, said: “We know consumers are choosing fruit cider based on flavour, and Rekorderlig delivers on that with its great-tasting fruity flavour. Our new campaign encapsulates the unique fruitiness, light-heartedness and stylish nature of our brand and the playful spirit of Sweden by encouraging people to ’Be a Little Fruktig”. The campaign will raise the brand’s profile among consumers and help to drive more footfall into stores as the warmer weather approaches.”
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