2024 has seen Whitworths commission the launch of a new white paper in conjunction with the British Nutrition Foundation about the health benefits of daily nuts, seeds and dried fruit consumption.
This has led to the brand calling for a review of health policy, including important 5-a-day guidelines. Whitworths makes the argument about the inclusion of nuts, seeds and dried fruit in future 5-a-day guidelines for the betterment of national disease burden control.
In conjunction with this, Whitworths has invested in a relaunch repositioning the 138-year-old brand as ‘the natural nutrient experts,’ with the simple message Just add Whitworths. The relaunch is supported with £2.5m of investment that saw its national TV advertising debut earlier this year.
Whitworths CEO, Mark Fairweather, said: “2023 was a strong year for Whitworths and 2024 is expected to continue in this manner, driven by our investment in the relaunch, category growing initiatives with customer partners and the investment in new production capabilities significantly reducing the reliance on third party production.”
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