Shelfhelp.co.uk, the category advice hub for convenience stores from P&G, is giving retailers a chance to expand their laundry fixture this summer with a chance to win one of 35 cases of Lenor Unstoppables, the in-wash freshness scent booster beads.

Retailers and convenience store staff simply need to sign up to the free members area on shelfhelp.co.uk and click ‘Enter me into the prize draw’ before midnight on June 15. Successful entrants will win a case of Lenor Unstoppables (six units).

Sandeep Hegde, director for convenience, wholesale and club channel at P&G, said: “It’s important that retailers invest in the latest innovations. Using the latest science so that perfumes are infused into the fibres of laundry, Unstoppables provide long-lasting scent for up to 12 weeks and has proven popular with shoppers.

“The competition gives retailers the opportunity to trial the product in-store and see for themselves the incremental sales and repeat purchases it can generate.”

The fabric enhancers market is worth £430 million and is set to deliver the highest amount of growth within the household category over the next five years. Lenor Unstoppables now accounts for 85% of the total scent booster category (Kantar Worldpanel L52W ending 22 April 2018).