Ribena returns to TV screens this month for the first time since 2014 with a new summer campaign.
As part of the £5m ‘Summer of Fun’ campaign, the ad will run across TV and video-on-demand, and is expected to reach almost 40 million people, who will see it on average ten times between June and August.
The ad features Ribena’s berry characters frolicking in the sunshine down on “Ribena Farm”, ensuring that one berry is catapulted to its destiny alongside a pile of other blackcurrants on the back of a farmer’s trailer.
Sarah Fleetwood, head of Ribena for Suntory Beverage & Food GB&I (SBF GB&I) said: “Ribena has been loved and used by families across the UK for 85 years this year! We’re celebrating reaching this landmark with a full-on Summer of Fun!
“The return of the mischievous and fun-loving berries onto TV screens is the perfect way to kick off Ribena’s Summer of Fun. We have regular requests to bring the berries back on air and are excited to have this special airing for the brand 85th Birthday milestone and we know our shoppers will be as well.
“Retailers should make sure they stock our best-selling range to take advantage of the increased awareness generated by our summer-long £5M marketing spend.”
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