Ribena’s on-pack partnership with global gaming brand Hasbro is back for a third year.
The return of the Hasbro promotion is part of Ribena’s “Summer of Fun” to help the brand celebrate its 85th birthday.
This year, shoppers will be in with the chance to win customised Ribena Hasbro games, alongside a collection of other games from the Hasbro portfolio. New for 2023, prizes will include Ribena Monopoly Travel Edition packs and Cluedo mini boards, along with other family favourites: Cluedo, Risk and Five Alive.
For the first time, in 2023 the Hasbro promotion will run on bottles across Ribena’s ready-to-drink range, as well as its Squash and Sparkling ranges. The promotion is on special packs from 1 July and runs until the end of August. To enter, shoppers simply need to buy and scan a participating promotional pack for their chance to win. Ribena’s Summer of Fun is a summer-long campaign that includes a range of consumer PR, brand partnerships and events as part of a £5M marketing investment from the brand.
Sarah Fleetwood, head of Ribena for Suntory Beverage & Food GB&I (SBF GB&I) said: “Last year’s Hasbro promotion clearly resonated with shoppers, as shown by the record number of entries. This goes to show the benefit of combining a brand of Ribena’s size and heritage with Hasbro.
“This year, we’re excited to provide even more opportunities for families and friends to get together and make memories with these iconic Hasbro games.
“Retailers should ensure to stock the Ribena range to make the most of this unmissable promotion.”
No comments yet